If anybody has ever tried to convince you to do something or purchase a product by using force, shaming or scare tactics then you know it often feels like a porcupine crawling backwards through a garden hose.
Ouch ! That’s not good.
Instead of disparaging people for WHAT THEY ARE NOT, remind of WHAT THEY CAN BE..
That’s why my wife Angelike and I always strive to practice Joyful Marketing (thanks to business coach Christy Calbos).
What’s that mean Well, I don’t know about you, but I’m attracted to fun.Im attracted to positive things and positive people. My Pops always reminded me of the old saying “you can attract more bees with honey than you can vinegar”. .
Let’s take for example that popular post we see so often “Mondays don’t suck. Its your job that does”. What the heck is that? Shaming people for working? For putting food on their family’s table? .
Is that what is going to get them to your side?.
As if you would talk to a friend having marital issues and make her feel better by telling her “hey, it’s not your marriage that sucks, its that your husband is an A-hole”. .
Hey thanks. Appreciate that
Brothers and sisters, JOYFUL MARKETING is where its at.
Remember this, nobody was lining up to work for Ebenezer Scrooge!
STAY GOLDEN PONYBOY